Founded by Nigo in 1993 with Undercoverism founder Jun Takahashi, the brand is now a staple hypebeast piece. The brand's full name is A Bathing Ape, a reference to the film Planet of the Apes ; the second meaning is taken from Japanese culture which means a dorm of overindulgence and laziness. The brand has collaborated with many other brands such as Supreme, Medicom Toy, Swarovski, Carhartt and many more.